Getting found for the searches that end in someone contacting you. Local map rankings for your towns, service pages that answer the query properly, and the technical work underneath that stops Google having to guess what you do.
At a glance
From £450 a month · monthly, no minimum term after three months · reported against enquiries · terms agreed before we start · no bought links, ever.
Most quotes you'll receive bundle these together and report on whichever one moved. Knowing which layer your problem sits in is most of the decision.
The three businesses Google shows on a map above the normal results. Driven by your Google Business Profile, review volume and recency, proximity to the searcher, consistent name-address-phone details across the web, and locally relevant pages on your site.
Moves fastest. For most Lancashire service businesses this is where the first wins come from — often inside six to twelve weeks.
The standard results underneath. Won by having a page that genuinely answers the search better than the ones currently ranking — right structure, right depth, right internal links pointing at it, and enough authority to be taken seriously.
Slowest, most durable. Six months is a realistic horizon for competitive terms, and the work keeps earning long after you stop paying for it.
Crawlability, indexation, page speed, structured data, canonical tags, internal link architecture, redirect hygiene. None of it wins anything on its own — but any of it broken puts a ceiling on the other two layers regardless of how good the content is.
Cheapest to fix, easiest to ignore. Usually the first thing I audit.
No mystery, no "ongoing optimisation" line item. Here's the standing work.
A lot of what damages small business sites is bought in good faith. These are the practices I turn down work over, because cleaning them up later costs more than the original service did.
Google's guidance is about whether content is helpful and demonstrates real experience, not about how it was produced. In practice, that distinction bites: pages generated at volume with no first-hand knowledge tend to read as interchangeable, and they perform like it.
I use AI heavily as a research and drafting tool — it's genuinely good at that. What goes on your site still has to carry things a model can't invent: your actual jobs, your actual prices, your actual objections and the way your customers actually talk.
For a local service business in a Lancashire town, map-pack movement can show inside six to twelve weeks. Competitive organic terms take longer — six months is a realistic horizon for meaningful change.
Anyone promising page one in thirty days is either lying or targeting terms nobody searches. Both are easy to spot once you know to ask which terms they mean.
No, and neither should anyone else. What I'll commit to is a written plan, monthly reporting on the terms we agreed at the start, and telling you straight when something isn't working rather than moving the goalposts to a term that happened to move.
Local SEO is about the map pack — your Google Business Profile, reviews, citations, proximity and local relevance. Organic SEO is about the ten blue links underneath. They're ranked by different signals and need different work. Most Lancashire businesses need both, but local usually pays back faster.
Usually yes, because they compound. Ads tell you within weeks which search terms actually convert into enquiries; SEO then goes after those exact terms so you stop renting the traffic. Running both and letting neither inform the other is the common and expensive mistake.
Often. The usual damage is thin location pages built at scale, keyword-stuffed copy, and links bought from directories nobody reads. Recovery is normally consolidation — fewer, better pages, properly redirected — plus disavowing the worst of the links. It's slower than starting clean, but it's rarely hopeless.
For the map pack, materially. Volume, recency, rating and whether you reply all feed in, and reviews that mention the service and the town do more work than a bare five stars. Getting a simple, non-annoying review request into your normal job-completion routine is one of the highest-return things a local business can do.
I'll pull your current visibility, your top competitors' pages and the terms you're missing, and we'll go through it on a call. No charge, no obligation.