Five stages from first conversation to the work that compounds. What happens at each one, what I need from you, what it costs, and how long it takes. Nothing here is a surprise later.
Total commitment
Around three to four hours of your time across a whole build. The rest is my problem — and projects only ever stall because a content session keeps getting pushed, which is why we book it in week one.
Stages one and two are free and carry no obligation. Nothing is billed until you've seen the plan and the price.
Twenty minutes, on the phone or on video, whichever you prefer. You tell me what you sell, who buys it, what you've tried and what's frustrating you. While we talk I'm looking at your website, your Google results and your competitors' pages.
There's no deck and no pitch. If I don't think I can help, or if I think what you need is cheaper than what I'd charge, I'll say so on this call. That happens more often than you'd expect.
Within a few days you get a short document: what I'd fix, in the order I'd fix it, with a fixed price against each part and a rough sense of what each one is worth. Not a forty-page audit — the two or three pages you'd actually read.
It's yours whether you hire me or not. If you take it to someone cheaper and they do a good job, that's a perfectly fine outcome and it's happened before.
If you go ahead: a deposit books the slot and we start. Week one is structure and content — the single session where I get what's in your head out of it, which is the part that determines whether the site works.
You see the design direction before anything is built, because that's when changes are cheap. Two rounds of revisions are included at that stage. Then the build happens with checkpoints you sign off, rather than a four-week silence followed by a reveal.
Going live is a checklist, not an event. Redirects mapped so you don't lose the rankings you already have, analytics and conversion tracking verified as working, Search Console connected, speed tested on a real phone on a real connection, and every form and phone route tested by an actual human being.
You get all the logins, a short walkthrough recording, and thirty days of fixes included. Nothing is held back as leverage.
Optional, and genuinely optional — plenty of clients take the keys at stage four and run it themselves. If you do carry on, this is where SEO, ads and lead generation compound: new pages each month, campaigns worked weekly, follow-up tightened, and one page of reporting that says what happened and what's next.
Monthly, thirty days' notice either way after the first three months. If it stops being worth the money I'd rather you said so than quietly resented the invoice.
Gather these before the kick-off call and the whole thing moves faster. Missing some is normal — I'll help you recover them.
Access to your domain and hosting, your Google Business Profile, and any analytics or ads accounts, plus whatever photography and product information you already have. If some of that is missing or nobody can find the logins, that's completely normal and I'll help you recover it.
Roughly three to four hours across a typical build: the kick-off call, one content session, one review of the draft, and sign-off. Projects stall when that content session keeps getting pushed, so we book it in the first week and treat it as fixed.
Fifty per cent to book the slot and start work, fifty per cent before the site goes live. Monthly retainers are billed on the first of the month, thirty days' notice either way, no minimum term after the first three months.
You see the design direction before the build starts, not after it. Two rounds of revisions are included at that stage, which is where changes are cheap and fast. If we're still not aligned after that, we stop and you've paid the deposit only — no argument and no invoice for the rest.
Yes, and sometimes that's the right call. A core site first, then service pages as budget allows, then the search or ads work once there's something worth sending traffic to. The plan at stage two is written in priority order specifically so it can be taken in pieces.
You give thirty days' notice and you take everything — domain, hosting, code, accounts, all already in your name. There's no exit fee, no data to extract from a proprietary platform, and I'll do a handover call with whoever comes next. Making it hard to leave is a business model, not a service.
No deck, no discovery invoice, no three-week proposal cycle. We talk, I look at what you have, and you get a written summary of what to do first.