I'm Lewis Fielding. I build websites for Lancashire businesses and run the search, advertising and follow-up around them. The measure isn't traffic or impressions — it's how many good enquiries land in your inbox, and what they turned into.
I'll go through your site, your Google results and your ad spend before we speak, then send you a written list of what to fix first. No charge and no obligation to use me.
Or email hello@fielding.digital — I answer everything myself, usually same day.
Not because the ads were bad or the logo was wrong. Because of unglamorous things nobody gets around to. Here's the two-column version of what I actually get paid to change.
Where it goes
Where it should go
Most people arrive asking for one of these and leave the call needing a different one. That conversation is free and it saves you money.
Hand-built sites for businesses that need to be found and believed. Structured around what you sell rather than how your org chart is drawn, fast enough to pass Google's speed thresholds on a phone, and written so a buyer knows within a few seconds that they're in the right place.
No page builders, no template licence, no platform you can't leave.
Getting found for the searches that end in someone contacting you — not for a vanity keyword that looks good in a report. Local map rankings for your towns, service pages that answer the query properly, and the technical work underneath that stops Google having to guess.
Reported monthly against enquiries, with the terms agreed before we start.
Paid search you can audit. Tight campaigns built around genuine buying intent, negatives maintained weekly so you stop paying for the wrong searches, and landing pages built for the ad rather than a homepage doing a job it was never designed for.
Flat monthly fee — never a percentage of your spend, because that pays me to spend more of your money.
What happens after the click. Capture that fits how people actually enquire, instant acknowledgement, routing to a named owner, follow-up that keeps going when someone goes quiet, and reporting that ties spend to jobs won.
Most businesses don't have a lead problem. They have a follow-up problem, and it's the cheapest thing on this list to fix.
Google publishes the thresholds it considers "good" for a page. They aren't a secret, and they aren't negotiable — a site that misses them is measurably harder to rank and measurably worse to use on a phone. These are the numbers I build against.
Agencies sell you to a partner and deliver you to an executive who joined last month. There's nothing wrong with agencies — some of them are excellent — but the model only works above a certain size of budget, and most Lancashire businesses aren't there.
This is deliberately the opposite. Small number of clients, no layers, and the person who scoped the job is the person who does it. If something isn't working you tell me and it changes that week, not after a review meeting.
The trade-off is honest: I can't take twelve clients at once, and if the slot isn't there I'll tell you when it is rather than take the money and stretch.
Five stages, and the first one costs you twenty minutes.
Twenty minutes. What you sell, who buys it, what's happening now. I look at your site and your search results while we talk.
What to fix, in priority order, with a fixed price against each part. Yours to keep and act on with or without me.
The build with checkpoints you sign off, a launch with the tracking already working, then the monthly work that compounds.
Straight answers, including the ones about money.
Most business sites I build land between £1,800 and £6,500 depending on how many pages you need and whether the copy is written for you. You get a fixed number before any work starts and it doesn't move unless you add scope. Ongoing SEO and ad management are separate monthly retainers, quoted the same way.
A five to eight page site is usually four to six weeks from the kick-off call. The slow part is almost never the build — it's getting content, photos and sign-off out of a busy business. If you have those ready, it's faster.
Yes. The domain, the hosting account and the code are all in your name. There's no proprietary platform and no exit fee. If you want to move to someone else in two years, you take everything with you.
Regularly. I'm based in Lancashire and most clients are within an hour, which makes site visits easy, but the work itself is location-independent and I have clients across the North West and further afield in the UK.
Then the first job is finding out whether it's worth keeping. Sometimes a site is structurally fine and just needs pages, speed work and a search strategy on top — that costs a fraction of a rebuild. I'll tell you honestly which situation you're in, and it's not always the one that pays me more.
I can, but I'll usually argue against it. Sending paid clicks to a page that wasn't built to convert them is the most reliable way to waste an ad budget. If the site is weak, fixing the landing page first is normally the cheaper win.
Book a call and we'll go through your site and your search results together. You'll get a written summary of what to fix first — in priority order — whether you hire me or not.